I recently met with the owner of an amazing print business specialising in large format, 3D, point of sale units for retailers. Your competition is being found before you! Another reason that the professional headline is such an important element of your profile, is keywords. The minute that they see the word ‘sales’ or ‘business development’ on your profile the prospect is going to most likely not accept your connection request and/or run a mile from any advance you try to make once connected. Well the first line of your profile that they are going to read is your professional headline. You may be putting your prospects off! Let’s imagine you are in a business development or sales role, and you are using LinkedIn to target potential customers. Here are some reasons why having ‘Job Title’ at ‘Company ABC’ is a bad idea. You might think that this is the right information, seeing as you work in that role, for that company. If you follow LinkedIn’s set up process when you are putting your LinkedIn profile together, the vast majority of people reading this post will have ‘Job Title’ at ‘Company ABC’ on their profile as their professional headline. Here are 3 Top Tips to help you write a powerful professional headline on LinkedIn: Tip 1: Stop using ‘Job Title’ at ‘Company ABC’ I know of clients who have won business just by having a very compelling and powerful headline. This part of your profile follows you around LinkedIn EVERYWHERE! Each and every like, comment, share and post on LinkedIn will show your name and your professional headline. Your LinkedIn professional headline is the 120 characters (including spaces) underneath your name.
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